More than half of the GP Practices in Norwich have become accredited in the new Norwich Breastfeeding Friendly Surgery scheme.
It means much more than GP surgeries being somewhere that mums are welcomed to feed their babies naturally. Each practice has GPs who have signed up to be breastfeeding champions. Their aim is to encourage mums to breastfeed their newborns for at least six months – longer if they wish to. They want to offer as much guidance and support as possible so that mums feel empowered to continue breastfeeding, through the good days and through any difficulties.
One of the Norwich GPs who is championing breastfeeding is Dr Clare Aitchison from Magdalen Medical Practice (pictured).
She said: “GPs receive very little training in breastfeeding support yet we are often where new mums turn to for help and advice.
“As a GP but also a mum of three children and a trained breastfeeding peer supporter I know how important breastfeeding is to those who want to do it.
"There are also huge health benefits to both baby and mum, and consequently huge savings that can be made to the NHS through an intervention that is essentially free to do.”