Dementia Friendly Norwich launch

Businesses, charities and a range of public bodies will be coming together in a new
bid to make Norwich a dementia friendly city.

The event on January 25 at the Forum will publicly unveil the Norwich City Dementia
Action Alliance and the pledges that founding members have made. The Sheriff of Norwich, Richard Marks, will declare the Alliance launched.

Founding members include NHS  Norwich Clinical Commissioning Group, Jarrolds, the John Lewis Partnership, Norwich Older People’s Forum, Norse Care, Norwich Airport, the Millennium Library, Cotman Housing, Norwich Cathedral, Riverside Leisure Centre, Open, Norfolk Museum Service, East of England Co-op, Home Instead, Norfolk and Norwich Festival, Norwich Theatre Royal, Archant
(publisher of the EDP and Evening News) and AgeSpace.

Susan Ringwood, chief executive of Age UK Norwich and chair of the alliance, said: “There
is so much going on in the city already to help make it possible for people to live well with dementia. We
wanted to showcase that and encourage others to join us. People need to know that they can continue to
have a fulfilling life after a diagnosis of dementia.”

“We all have a role to play in that - by helping to make the city safer, more accessible and friendlier- it’s
about more of us - just as members of the public - understanding the particular difficulties of those living with
dementia, and not being frightened by it”.

Anyone can become part of The Dementia Friends movement by taking part in a simple, friendly information
workshop. Age UK Norwich has a dedicated specialist, Marie Lucas, who can provide sessions for groups
around the city, and has already taken them to a number of businesses, offering lunchtime sessions - or
other times tailored to the group’s needs. Marie Lucas can be contacted at the charity to learn more by phoning
01603 496333 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

To find out about the alliance, see Facebook @dementiafriendlynorwich