Norfolk Football clubs campaign for healthier playing areas with ‘Smokefree Sidelines’

Smokefree Sidelines logo#SmokefreeSidelines is a new initiative with the aspiration to prevent smoking tobacco in football environments being seen as normal. It aims to encourage spectators to refrain from smoking pitchside and near playing areas, where impressionable children and young people can see it. 

The campaign was launched in July at Norfolk FA’s largest tournament - The FDC Youth Cup, by NHS Norwich Clinical Commissioning Group (CCG), Smokefree Norfolk and Norfolk FA, with the support from Norfolk District Councils. In the last two months 12 clubs have signed up to become a ‘Champion’ of the scheme for their district. Fakenham Town FC were the first club to get involved in the project, flying the flag for North Norfolk, with Horsford Youth and Aylsham following up for the Broadland District.

Norwich CCG "shortlisted" for CCG of the Year.

NHS Norwich CCG has been shortlisted in the Health Service Journal Awards for “CCG of the Year”.

The CCG submitted an entry based on our “New Model of Care” which incorporates our YourNorwich that helps keep people out of hospital with schemes such as HomeWard and the Norwich Escalation Avoidance Team, Healthy Norwich and our work to support primary care, eg our work with OneNorwich. The Norwich New Model of Care is delivering accessible, good quality, sustainable services in the community, ‘wrapped around’ patients, delivered by the right professionals, enabling people to keep well at home.

The entry stressed our ‘New Model of Care” is a partnership, involving our member practices, all other providers in the local ‘system’ including social care and therefore the shortlisting of Norwich CCG in the HSJ awards is a credit to all.

In announcing those shortlisted for all categories, the Editor of the HSJ has written “The NHS has many claims to fame, and one of them is that its restless desire to improve provides the inspirational content for the world’s biggest celebration of healthcare excellence.... Entrants demonstrated outstanding practice and innovation, which help to safeguard and improve patient care, improve value and efficiency in healthcare and have been judged to be leading the way in this increasingly important area.”

All of the CCGs in this category have been asked to make a short presentation to the final judging panel in October and the winners will be announced on 22nd November.

Middle aged health at risk as over 740,000 adults in East of England do not manage a brisk ten minute walk each month

• Four out of ten adults (43%) aged 40–60 in the East of England walk less than ten minutes continuously each month at a brisk pace
• Evidence paper shows ten minutes of walking at a brisk intensity each day can help prevent cancer, heart disease and poor mental health
• Physical inactivity amongst adults contributes to one in six deaths in the UK and is costing the NHS over £0.9 billion per year
• Public Health England launches new One You physical activity campaign to encourage people to do brisk 10 minute walks with Active 10 app

Over 740,000 adults aged 40-60 in the East of England do not achieve ten minutes of continuous brisk walking over the course of a month and are missing out on health benefits, according to according to evidence reviewed by Public Health England Public Health England (PHE).

The findings also reveal how lifestyles have changed over time, showing that people in the UK are 20% less active now than they were in the 1960s and on average walk 15 miles less a year than two decades ago . The sedentary nature of modern, busy lives makes it difficult for many to find the time for enough exercise to benefit their health.

PHE’s new One You physical activity campaign is encouraging adults to build 10 minutes continuous brisk walking into their day as a simple way to improve their health. This is particularly aimed at those who have an inactive or low activity lifestyle and may find incorporating activity into their day challenging. The ‘Active 10’ app has been developed to show how much brisk walking a person is doing each day and how to incorporate more of it into their lifestyles.

Taking at least one brisk ten minute walk a day has been shown to reduce the risk of early death by 15%.2 A ten minute walk can contribute to meeting the CMO’s physical activity guidance of 150 minutes of moderate to vigorous exercise each week. This can lead to health benefits including a lowered risk of type 2 diabetes (by 40%), cardiovascular disease (by 35%), dementia (by 30%) and some cancers (by 20%).

The severity of the current physical inactivity epidemic amongst adults contributes to one in six deaths in the UK3 and is costing the NHS over £0.9 billion per year. 4

Barbara Paterson, Deputy Director for Health and Wellbeing at PHE East of England, said:
“We know that 27 per cent of adults in the East of England are achieving less than 30 minutes of physical activity per week [full county breakdown below]. We also know that inactivity can lead to a whole host of health implications. But simply incorporating regular 10 minute brisk walks into everyone’s day can make a world of difference to both health, as well as general wellbeing. Plus, it is free! What could be better!”

The free app combines walking intensity and time, rather than just distance or steps and is the first of its kind. It helps people gradually introduce more activiy into their daily routine, with goal setting advice and motivational tips. It has already helped 50,000 adults get more active.

Dr Jenny Harries, Deputy Medical Director at PHE, said:
“I know first hand that juggling the priorities of everyday life often means exercise takes a back seat.

“Walking to the shops instead of driving or going for a brisk ten minute walk on your lunch break each day can add many healthy years to your life. The Active 10 app is a free and easy way to help anyone build more brisk walking into their daily routine.”

The free app combines walking intensity and time, rather than just distance or steps and is the first of its kind. It helps people gradually introduce more activity into their daily routine, with goal setting advice and motivational tips. It has already helped 50,000 adults get more active.

The Active 10 app was developed by Public Health England in collaboration with The University of Sheffield, Sheffield Hallam University and the National Centre for Sports and Exercise Medicine.


AGM - July 25th 2017

We are holding our Annual General Meeting next week. The AGM is in the Council Chamber of Norwich City Hall on Tuesday, July 25th; it begins at 12.45pm and lasts for an hour. Members of the public are welcome to attend.
As well as the formal business of presenting the annual report and accounts, we will publish a summary of our annual report, which describes the work, achievements and challenges for the NHS in Norwich during 2016/17.
There will be a review of the year with presentations on some of our important transformational work and there will also be time for questions from the ‘floor’.
Looking back over the past year will focus on Healthy Norwich and the Norwich ‘New Model of Care’ - a vision that is taking shape and being implemented right now – to ensure the NHS can meet growing demand and provide better care for patients. The ‘New Model of Care’ brings together many innovations that are already well underway and providing care to Norwich residents. They include HomeWard (caring for patients safely at home rather than in hospital), the Norwich Escalation Avoidance Team (NEAT) and the GP alliance called OneNorwich. In mental health, there have been significant investments in a new Admiral Nurse-led dementia service, expanding the Early Intervention in Psychosis service and investments in the eating disorders service for young people. Our successful joint bids for national funding with our neighbouring CCGs and the NHS mental health trust NSFT has enabled NSFT to launch a new community perinatal mental health service in September and a mother and baby unit in Norwich is planned in January 2019.
The Chair of NHS Norwich CCG, Queen’s Nurse Tracy Williams, said: “We are looking forward to sharing details of the many investments we have made in mental health and physical health services over the past year as part of our determined efforts to continue improving care for our patients.
“We know people want to be cared for at home rather than have to stay in a hospital and we have focused work on new and innovative ways to support and care for people so that they can stay safe and independent at home. We have also invested in hospital care so that the care and beds are there when people really do need them.”
The AGM will be followed by the CCG’s Governing Body meeting in public from 2pm in the Mancroft Room of Norwich City Hall.

Smokefree Sidelines

Healthy Norwich logoKids copy adult behaviour – so please don’t smoke on the sidelines.

That’s the message in a campaign launched by Healthy Norwich and the Norfolk County Football Association.

Smokefree Sidelines low resLocal youth football clubs are being invited to join the campaign and become smoke free spaces. This means members and visitors are asked to refrain from smoking indoors and outdoors, anywhere on site, including all playing fields and especially the pitch side lines.

If mums and dads are seen smoking as they watch their children play a game, it sets a bad example. So the good thing to do is either walk away or better still, quit altogether.

  pdf Download the Smokefree Sidelines infographic poster here (47 KB)

Hundreds helped so far by falls vehicle

Hundreds have received extra support from a project to help Norfolk patients who have suffered a fall.

The Early Intervention Vehicle (EIV) was launched in February as part of a scheme between the East of England Ambulance Service NHS Trust (EEAST) and Norfolk Community Health and Care NHS Trust (NCH&C).

In the first four months of the pilot project, senior emergency medical technicians (EMT) and occupational therapists were dispatched to almost 300 patients in Norwich, North Norfolk and South Norfolk. And thanks to the care provided at home, more than 60% of those patients did not require transport to hospital. The project also gives patients help and support to help avoid falls in the future.

Terry Hicks, EEAST Sector Head for Norfolk and Waveney, said: “One in five of all 999 calls to the ambulance service are to patients who have suffered a fall and an emergency ambulance is not always required as a response. We have also responded to patients that benefit from earlier support, who have not fallen but who are still unwell – especially those with terminal conditions or with complex needs.

The partnership with the community health trust has also had a positive response from patients and carers as they have received rapid referrals for extra or enhanced packages of care and social care where required.”

Lorrayne Barrett, Director of Norfolk Adult Operations and Integration at NCH&C said: “I’m very pleased that this project has been so successful. This is a great example of how working in partnership with our NHS and social care colleagues means we are able to work more efficiently together, and helps us to better deliver care to our patients.

"The EIV ensures we can target the right support straight away to people in the community who have had a fall. The OT can assess and expedite referrals to the correct services - health and social care. By promoting independence in this way we can avoid their unnecessary admission to hospital and the person can remain in their own home. It’s a perfect example of partnership working.”

Norwich GP surgery opens new rooms

Opening of extension at Tuckswood.JPGIt was a day to celebrate at Tuckswood Surgery in Norwich, as two brand new consulting rooms and three refurbished rooms were officially opened.

The ribbon cutting ceremony was carried out by Dr Chris Hutchinson – well known and well loved by patients for whom he was family doctor for 35 years and who retired at Christmas.